“Very engaging, extremely relevant and ultimately informative.”
Paul Power, Downs Energy Ltd, Burgess Hill
Tap Into Brighton
Tap Into Brighton was a market research project delivered by the Sustainable Business Partnership CIC in early 2018, in partnership with Brighton & Hove City Council and Southern Water. The research was conducted with various restaurants, bars, cafes and events organisers to assess the demand for re-usable drinks containers, to promote South Downs tap water, and ultimately to reduce plastic waste.
The research was informed by the ‘water hierarchy’ model (depicted below) developed by Shelaine Siepel, Managing Director at the Sustainable Business Partnership CIC. Using this model, organisations could be assessed based on what they were already doing and where they could potentially be doing more.
The research showed that there were many organisations in Brighton and Hove who were interested in tackling plastic waste and were already trying to do so, though there were barriers to not selling bottled water outright and with promoting tap water to customers.